Privacy policy
Privacy policy
Last updated: Oct 2, 2026
This policy explains what personal data True Knot Private Limited ("True Knot", "we") collects through trueknot.in, our showroom and our messages to you, why we use it, and the choices you have. It is written under the Information Technology Act, 2000 and its rules, and the Digital Personal Data Protection Act, 2023.
Who is responsible for your data
True Knot Private Limited, 432, MG Road, Sultanpur, New Delhi 110030. For any privacy question, contact our Grievance Officer (details below).
What we collect
- Contact details: name, phone number, email address, delivery and billing address.
- Order details: what you buy, return or cancel, bespoke specifications, and payment status.
- Payment details: card and UPI payments are handled by our payment provider. We do not see or store your full card number.
- Messages: what you tell us by email, phone, WhatsApp or through the contact form.
- Device and usage data: IP address, browser, pages visited and similar data, collected through cookies (see Cookies).
Why we use it
|
Purpose |
Data used |
Basis |
|---|---|---|
|
Processing and delivering your order, returns and warranty claims |
Contact, order, payment status |
You provided it for the purchase |
|
Answering your questions and complaints |
Contact, messages |
You provided it for the purpose |
|
Keeping tax and accounting records |
Order, billing details |
Required by law |
|
Preventing fraud and keeping the Site secure |
Device and usage data |
Legitimate use |
|
Sending offers, new collections and invitations by email or WhatsApp |
Contact details |
Only with your consent |
|
Showing you our advertising on other sites |
Device and usage data |
Only with your consent (cookie banner) |
Your consent and how to withdraw it
We send marketing only if you sign up or tick to agree. You can withdraw at any time, as easily as you gave it: use the unsubscribe link in any email, reply STOP on WhatsApp, change your cookie choice through the link in the Site footer, or write to us. Withdrawing does not affect your orders.
Who we share it with
We share only what each party needs:
- Shopify, which hosts the Site and stores order data;
- our payment provider, to take payment;
- courier partners, to deliver your carpet;
- our email and WhatsApp messaging providers, to send messages you have agreed to;
- Meta and Google, for advertising, only if you accept marketing cookies;
- authorities, where the law requires it.
We do not sell your personal data.
Where your data is stored
Shopify and some of our service providers store data on servers outside India. We use providers who protect data to a standard at least equal to Indian law, and we follow any restrictions the Government of India places on transfers.
How long we keep it
We keep order and billing records for as long as tax and accounting laws require. We keep marketing contact details until you withdraw consent. Other data is deleted or anonymised when it is no longer needed for the purpose it was collected for.
How we protect it
We use the security provided by Shopify and our providers, limit access to staff who need it, and review access regularly. If a breach affects your data, we will inform you and the authorities as the law requires.
Your rights
You can ask us to:
- tell you what personal data we hold about you and how we use it;
- correct or update it;
- erase it, unless the law requires us to keep it;
- nominate another person to exercise these rights if you die or cannot act.
Write to our Grievance Officer. We will respond within 30 days, and in any case within the time the law sets.
Children
The Site is not meant for anyone under 18, and we do not knowingly collect data from children.
Cookies
We use essential cookies to run the Site and the cart. Analytics and advertising cookies are used only if you accept them in the cookie banner, and you can change your choice at any time.
Grievance Officer
Aditya, Grievance Officer True Knot Private Limited, 432, MG Road, Sultanpur, New Delhi 110030 Email: grievance@trueknot.in · Phone: +91 96501 10300
We acknowledge every complaint within 48 hours and resolve it within one month. If you are not satisfied with our response, you may complain to the Data Protection Board of India.
Changes
We will post any change to this policy here and update the date at the top. If a change affects how we use data you have already given us, we will tell you.